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Tag: niche

Categories Business, Marketing

Niche It Till It Becomes Big – Niche Strategy

Posted on March 30, 2024by Vejay Anand
niche strategy
A niche strategy is a deliberate approach that targets a specific segment of the market with unique needs, preferences, and characteristics. Unlike broad-based marketing strategie…
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Categories Business, Marketing

Brand Niching – Smaller Audience, Better Returns

Posted on January 5, 2023January 5, 2023by Vejay Anand
niching
With tens of thousands of businesses in every possible field, the online market has never been more crowded. Despite the upsides, however, it's more complicated than ever to set y…
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