Niche It Till It Becomes Big – Niche Strategy
A niche strategy is a deliberate approach that targets a specific segment of the market with unique needs, preferences, and characteristics. Unlike broad-based marketing strategie…
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Brand Niching – Smaller Audience, Better Returns
With tens of thousands of businesses in every possible field, the online market has never been more crowded. Despite the upsides, however, it's more complicated than ever to set y…