Tag: Namita Roy Ghose

It was in the late 90’s, that the market leader in branded room coolers Symphony, came with a cooler which looked like a window air-conditioner. It had good cooling and low noise …

There was a period in the mid-90s, an aggressive TVS Suzuki had launched a new brand/ variant nearly every year. Among the launches were AX 100, Supra, Shogun etc. and the Samurai…

One of the highlights of cars from Maruti was fuel efficiency. When the research was conducted, fuel efficiency came right on top! Capital was briefed on showcasing this. Ca…

In the 80s, Dhara, launched by NDDB, became the largest selling edible oil brand thanks to the subsidies, but it had acquired an image of ration oil! However, in the 90s, when …