Tag: mudra

It was in the late 90’s, that the market leader in branded room coolers Symphony, came with a cooler which looked like a window air-conditioner. It had good cooling and low noise …

Binnie’s Chips called for a pitch. Sonal Dabral, who was in Mudra then, worked with the team to create a campaign that sounded cool. The tagline read, ‘Looking for fun? Binnie’…

In the 80s, Dhara, launched by NDDB, became the largest selling edible oil brand thanks to the subsidies, but it had acquired an image of ration oil! However, in the 90s, when …

It is very interesting how the “Only Vimal” brand emerged. In a meeting between Dhirubhai Ambani, Frank Simoes and AG Krishnamurthy, Dhirubhai kept mentioning that in many aspects…

In 1989, Mudra was to present to Kerala Tourism. The branch head was Harshan & the creative director was Walter Mendez. Typically, small campaigns like this did not appeal to …

Unorganized retail dominated the saree market, which was fragmented. The goal was to become the market leader nationally while competing against local companies. And Reliance want…

If you are the 70s/80s kid, you grew up with Rasna. Rasna used to be a part of the household monthly shopping basket. Bottles of juice concentrates were kept handy, to help kid…

In the early 90s, Ajanta Clocks had reached out to Mudra. They had a huge inventory of clocks of different types in the warehouse, unsold. Their godown was packed with tons of …