The Times of India is a paper that keeps a close track of the happenings in the country. It wanted to bring out the strength of the connection it had with the reader and establish…
Cigarette companies in India were rigid and conservative, and they thought they knew it (all) --the pack must be like this, the crest must be like that, and so on.
Vazir …
Vadilal began as a soda firm in 1907 and grew to become Gujarat's most popular ice cream brand in the 1970s. When they intended to expand to Mumbai in the 1980s, they ran into a p…
In 1981, a big crisis hit the egg industry. Traders decide the price of eggs. They did not factor in the actual cost of production. Since they drove the market, they used to buy t…
