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Tag: mere exposure effect

Categories Marketing

The Science of Familiarity: How the Mere Exposure Effect Shapes Your Preferences

Posted on November 29, 2024by Vejay Anand
The "Mere Exposure Effect" is a psychological phenomenon that explains how people may develop a liking for something after prolonged exposure. Put another way, when people are wit…
Continue reading "The Science of Familiarity: How the Mere Exposure Effect Shapes Your Preferences"
Categories General

Familiarity Principle – Poor Decision Making

Posted on July 1, 2021July 1, 2021by Vejay Anand
The first time I visited a Japanese restaurant, I took a look at the menu. I had never eaten Japanese. I realized that I did not know any of the dishes and items were all Japanese…
Continue reading "Familiarity Principle – Poor Decision Making"
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