The story of Melody begins not in 1983 but in 1929. Parle Products Pvt. Ltd., founded in 1929 by the Chauhan family and headquartered in Mumbai, has built its legacy on mass-marke…
To a large extent, the confectionery market, especially at the lower end, is price driven and does not depend on types. For a rupee or two, the person (usually a kid), would like …