McDonald’s Happy Meal – Who Actually Created It?
Almost everyone has fond recollections of McDonald's from their youth, and the Happy Meal is largely responsible for this. The legacy of joy and levity that the Happy Meal has lef…
Tag: mcdonalds
Categories Marketing
McDonald’s McRib – Popularity with Scarcity
The McRib sandwich from McDonald's, which consists of a boneless pork patty formed into the shape of ribs, covered with BBQ sauce, and topped with raw onions and pickles, has beco…
Iconic Ads: McDonald’s – I’m Lovin’ It
In 2003, McDonald's had suffered six earnings disappointments in a row. Because the company needed a million-dollar idea, it asked 14 advertising agencies to pitch a new campaign.…