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Tag: McCann Erickson

Categories Advertising, Marketing

Iconic Ads/Statue: State Street – Fearless Girl

Posted on April 28, 2022April 28, 2022by Vejay Anand
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
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Categories Advertising, Marketing

Iconic Ads: Metro Melbourne – Dumb Ways to Die

Posted on November 16, 2021November 16, 2021by Vejay Anand
At Metro Trains Melbourne, there was an unusual and serious condition. People, particularly young people, had been seen behaving erratically around trains, with some resulting in …
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Categories Advertising, Marketing

Iconic Ads: Miller Lite – Great Taste, Less Filling

Posted on November 5, 2021November 5, 2021by Vejay Anand
In 1970 Philip Morris had bought Miller. And they intended to bring their muscle into the beer business Coming off a miserable entrance into the low-calorie beer field, the Mil…
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Categories Advertising, Marketing

Iconic Ads: L’Oreal – Because I Am Worth It

Posted on October 23, 2021May 24, 2022by Vejay Anand
What has hair colour to do with women's liberation? Lots, if you realize how L'Oreal's famous slogan was created. It came from an unexpected source: female frustration. The ide…
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Categories Advertising, Marketing

Iconic Ads: Coca Cola – I’d Like to Buy the World a Coke

Posted on August 13, 2021August 13, 2021by Vejay Anand
On January 18, 1971, Bill Backer, McCann Erickson’s creative director on the Coca-Cola account, was flying to London to meet Billy Davis, the Coca-Cola account's music director, t…
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Categories Advertising, Marketing

Iconic Ads: Priceless – For everything else there’s Mastercard

Posted on August 2, 2021August 2, 2021by Vejay Anand
The Brief MasterCard put its account for review in March 1997. Mastercard had believed that Ammirati Puris Lintas' previous campaign, "Smart Money," was too transaction/ benefi…
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