In 2006, Nespresso partnered with Hollywood star George Clooney for its European advertising campaign. At the time, the coffee market was crowded with mass-market brands competing…
As Pepsi promoted itself as the preferred soft drink of young people and launched an advertising campaign centred on a blind taste test, Coca-Cola's once-vast market dominance beg…
Levi Strauss & Co. was founded on the West Coast to serve immigrants seeking the American Dream, and the firm eventually shifted focus from workwear to casualwear to appe…
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
At Metro Trains Melbourne, there was an unusual and serious condition. People, particularly young people, had been seen behaving erratically around trains, with some resulting in …
In 1970 Philip Morris had bought Miller. And they intended to bring their muscle into the beer business
Coming off a miserable entrance into the low-calorie beer field, the Mil…
What has hair colour to do with women's liberation? Lots, if you realize how L'Oreal's famous slogan was created. It came from an unexpected source: female frustration.
The ide…
On January 18, 1971, Bill Backer, McCann Erickson’s creative director on the Coca-Cola account, was flying to London to meet Billy Davis, the Coca-Cola account's music director, t…
The Brief
MasterCard put its account for review in March 1997. Mastercard had believed that Ammirati Puris Lintas' previous campaign, "Smart Money," was too transaction/ benefi…
