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Tag: marlboro

Categories Business, Marketing

Marlboro: Same Product, Different Audience = Success

Posted on August 20, 2024August 22, 2024by Vejay Anand
marlboro-women-to-men.webp
Marlboro's transformation from a brand aimed at women to the archetypal "man's cigarette" is a prime illustration of effective brand repositioning. The strategy and backstory behi…
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Categories Advertising, Marketing

Iconic Ads: Marlboro – Come To Where The Flavour is

Posted on September 2, 2021September 2, 2021by Vejay Anand
Marlboro was first advertised in the 1920s as a luxury cigarette for women. This milder form was also what well-dressed men enjoyed after dinner. However, by the 1950s, many smoke…
Continue reading "Iconic Ads: Marlboro – Come To Where The Flavour is"
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