Tag: mahesh mathai

In early 2000, the Cancer Society (CPAA) approached Piyush Pandey to create a campaign for cancer prevention, specifically anti-smoking. Piyush had lost his sister earlier to canc…

Sometime in 1993, Piyush Pandey was on holiday in the US visiting Michigan, Florida, Hawaii etc. While in Hawaii, he had a desperate call from his Managing Director, Ranjan Ka…

In 1991, Eveready batteries, the market leader, were under severe threat in the emerging urban youth segment. Traditional products rely on D-sized large batteries, torches, and tr…