Bas 2 Minute – The Success Of Maggi In India
When Maggi Noodles first debuted in the early 1980s in the Indian market, it encountered considerable obstacles. The parent firm, Nestlé, had a challenging time getting Maggi off …
Tag: Maggi
Categories Advertising
Iconic Ads: Maggi Noodles – Bas Do Minute
1982, Maggi Noodles were launched in India, targeting working women. It was positioned as a “convenience product” - an alternative for lunch and dinner. By creating a new category…
Categories Advertising
Iconic Ads: Maggi Sauces – It’s Different
According to Nestle- “Maggi Hot & Sweet is a unique blend of sweet and chilli and it has always appealed to the palates of the masses, irrespective of age or gender.
It was…