Confectionery is a smorgasbord of many different shapes, sizes, colours, and flavours. While it gives a lot of variety to the customers, it is confusing too, and they are all vyin…
The first decade of the 2000s saw big brand wars in the gum, mint and breath fresheners market. Everybody was doing funny ads selling fresh breath, flavour etc. Brand recall becam…
One evening Kishore Subramaniam, the planner on Sonata watches walked into Rajesh Ramaswamy's (Ramsam)’s room for a chat.
Kishore: Machaan, we need to do an ad with Dhoni for S…
