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Tag: Limca

Categories Business, General

Limca – Lime & Lemoni

Posted on January 17, 2023by Vejay Anand
limca
Ramesh Chauhan of Parle contacted his friends at Duke's with the idea for a 'veri veri lime & lemoni' drink. He had asked for the recipe for their lemon drink, pledging not to…
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Categories Advertising, Marketing

Iconic Ads: Limca – Thirst Choice

Posted on August 11, 2021August 11, 2021by Vejay Anand
In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand. The Chauha…
Continue reading "Iconic Ads: Limca – Thirst Choice"
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