Tag: Levi's

Bartle Bogle Hegarty's (BBH) work for Levi's between 1985 and 1998 was one of the most honoured and acclaimed in the advertising industry. It crafted a fantastical America of sile…

Levi Strauss & Co. was founded on the West Coast to serve immigrants seeking the American Dream, and the firm eventually shifted focus from workwear to casualwear to appe…

To follow up on the success of 'Twist,' Levi's asked Bartle Bogle Hegarty in 2002 for a new ad campaign for Levi's Engineered Jeans. As their first major innovation away from thei…

It's reasonable to assume that advertising had a significant role in Levi's success. Foote, Cone & Belding's San Francisco office developed, guarded, and polished an American …