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Tag: Levi's

Categories Advertising, Marketing

Iconic Ads: Levi’s Engineered Jeans – Odyssey

Posted on June 20, 2022June 20, 2022by Vejay Anand
levis odyssey
To follow up on the success of 'Twist,' Levi's asked Bartle Bogle Hegarty in 2002 for a new ad campaign for Levi's Engineered Jeans. As their first major innovation away from thei…
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Categories Advertising, Marketing

Iconic Ads: Levi’s: 501 Blues

Posted on September 25, 2021September 25, 2021by Vejay Anand
It's reasonable to assume that advertising had a significant role in Levi's success. Foote, Cone & Belding's San Francisco office developed, guarded, and polished an American …
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