Unforgotten Brands: Kamasutra
The concept for KamaSutra condoms originated with Raymond’s Gautam Singhania, who partnered with a Korean company interested in manufacturing condoms in India. Singhania then appr…
Tag: Kamasutra
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Iconic Ads: Kamasutra – The Pleasure of Making Love
In 1991, a Korean company wanted to manufacture condoms in India, partnering with Raymond. Gautam Singhania approached Alyque Padamsee at Lintas. He was impressed with the work th…