In the late 1980s, Bonnisan had entered the Indian market for the treatment of mild gas and tummy troubles in babies. All doctors believed that Woodward's Gripe Water should be st…
In the early 90s, VIP Luggage needed to entrench itself with the rising middle class.
HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…
Brooke Bond Taj Mahal Tea was launched in 1966 in Kolkata. India’s first premium tea brand, made from the finest leaves.
In the 70s, Taj Mahal Tea had a strong British influenc…
According to Nestle- “Maggi Hot & Sweet is a unique blend of sweet and chilli and it has always appealed to the palates of the masses, irrespective of age or gender.
It was…
“We can call him the Maharajah for want of a better description. But his blood isn’t blue. He may look like royalty, but he isn’t royal. He is capable of entertaining the Queen of…
The 1996 Cricket World Cup was a proxy to celebrate the liberalized India - a battleground for the cola MNCs that had come in. A lot was at stake.
Pepsi had lost its bid …
ITC's Wills (Navy Cut) introduced a taste-enhancing filter in 1965, which marked a huge change in product development. Filter-tip cigarettes were designed to be safer as a reactio…
