Categories Advertising, MarketingIconic Ads: Timex – It Takes a Licking and Keeps on TickingPosted on September 30, 2025September 30, 2025by Vejay Anand Some advertising lines outlast brands themselves. Timex's "It takes a licking and keeps on ticking" is one such line — not just a slogan but a promise of resilience. It began in t…