Tag: juan cabral

Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…

According to Phil Rumbol, Director of Marketing, Cadbury in 2006, the whole business had become quite sober, humourless and serious, forgetting that it is chocolate and should be …

Fallon began working with Sony in 2002, and the strategy process began then. From ‘Go Create' to ‘You Make It A Sony,' there had already been a transformation. Now, a rethinkin…