Tag: josy paul

Menstruation was spoken about in hushed tones in 2014. Procter & Gamble's sanitary napkin brand Whisper surveyed men and women in 10 cities. Before which they had conducted a …

In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…