Tag: johnnie walker

Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…

Johnnie Walker was seeing declining sales in 1999. Volume sales had decreased by 14 per cent, and market share had also been steadily losing momentum. Bartle Bogle Hegarty was …