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Tag: john hegarty

Categories Advertising, Marketing

Iconic Ads: Levi’s – Launderette

Posted on April 8, 2022April 8, 2022by Vejay Anand
In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away. As…
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Categories Advertising, Marketing

Iconic Ads: Audi – Vorsprung Durch Technik

Posted on October 20, 2021October 20, 2021by Vejay Anand
Audi was to launch their first brand campaign in the UK in 1982. The brief was given to BBH (Bartle Bogle Hegarty). There was some advertising earlier, but nothing strategic or br…
Continue reading "Iconic Ads: Audi – Vorsprung Durch Technik"
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