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Tag: jaikrit rawat

Categories Advertising

Iconic Ads: VIP – Kal Bhi, Aaj Bhi

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the early 90s, VIP Luggage needed to entrench itself with the rising middle class. HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…
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Categories Advertising

Iconic Ads: Hamara Bajaj – Bulund Bharat

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 1989, the scooter led Bajaj was under threat. Motorcycle brands such as Honda, Yamaha and Suzuki attracted customers with campaigns that emphasize speed, style, mileage and sup…
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