Tag: jaikrit rawat

In the early 90s, VIP Luggage needed to entrench itself with the rising middle class. HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…

In 1989, the scooter led Bajaj was under threat. Motorcycle brands such as Honda, Yamaha and Suzuki attracted customers with campaigns that emphasize speed, style, mileage and sup…