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Tag: Jagdish Acharya

Categories Advertising, Marketing

Hidden Nuggets: Symphony Kaizen – Auron Ko Jalan

Posted on August 7, 2021August 11, 2021by Vejay Anand
It was in the late 90’s, that the market leader in branded room coolers Symphony, came with a cooler which looked like a window air-conditioner. It had good cooling and low noise …
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Categories Advertising

Iconic Ads: Dhara – The Kid & the Jalebi

Posted on July 9, 2021by Vejay Anand
In the 80s, Dhara, launched by NDDB, became the largest selling edible oil brand thanks to the subsidies, but it had acquired an image of ration oil! However, in the 90s, when …
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