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Tag: iconic ads

Categories Advertising, Marketing

Iconic Ads: Diet Pepsi – Ray’s Song

Posted on December 12, 2023December 14, 2023by Vejay Anand
diet-pepsi-ray-charles.jpg
Ray Charles appeared in a Joy Pytka-directed Diet Pepsi commercial that pushed an extravagant chartbuster on Super Bowl viewers. After another lucrative campaign using celebrit…
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Categories Advertising, Marketing

Iconic Ads: Share the Load – Ariel

Posted on June 17, 2021October 29, 2026by Vejay Anand
Ariel Share the Load
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…
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Categories Advertising, Marketing

Iconic Ads: Google – Reunion

Posted on June 17, 2021October 29, 2026by Vejay Anand
Google Reunion Ad India
Around 2015, Google wanted to interact with users to showcase its different uses through stories that would make them love it even more.  Google believed that all users are sma…
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Categories Advertising, Marketing

Iconic Ads: Fevicol – Moochwali

Posted on June 11, 2021October 29, 2026by Vejay Anand
Fevicol Moochwali
Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial …
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