Ray Charles appeared in a Joy Pytka-directed Diet Pepsi commercial that pushed an extravagant chartbuster on Super Bowl viewers.
After another lucrative campaign using celebrit…
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well.
Josy Paul knew that adver…
Around 2015, Google wanted to interact with users to showcase its different uses through stories that would make them love it even more.
Google believed that all users are sma…