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Tag: HTA

Categories Advertising

Iconic Ads: VIP – Kal Bhi, Aaj Bhi

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the early 90s, VIP Luggage needed to entrench itself with the rising middle class. HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…
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Categories Advertising

Iconic Ads: Air India – Maharajah

Posted on July 5, 2021July 7, 2021by Vejay Anand
“We can call him the Maharajah for want of a better description. But his blood isn’t blue. He may look like royalty, but he isn’t royal. He is capable of entertaining the Queen of…
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Categories Advertising

Iconic Ads: Wills Navy Cut – Made for Each Other

Posted on July 2, 2021July 2, 2021by Vejay Anand
ITC's Wills (Navy Cut) introduced a taste-enhancing filter in 1965, which marked a huge change in product development. Filter-tip cigarettes were designed to be safer as a reactio…
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