Tag: HTA

In the early 90s, VIP Luggage needed to entrench itself with the rising middle class. HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…

“We can call him the Maharajah for want of a better description. But his blood isn’t blue. He may look like royalty, but he isn’t royal. He is capable of entertaining the Queen of…

ITC's Wills (Navy Cut) introduced a taste-enhancing filter in 1965, which marked a huge change in product development. Filter-tip cigarettes were designed to be safer as a reactio…