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Tag: Hero Honda

Categories Advertising, Marketing

Iconic Ads – Hero Honda Pleasure – Why Should Boys Have All the Fun?

Posted on July 28, 2021July 28, 2021by Vejay Anand
Pleasure was the first foray for the erstwhile Hero Honda to get into the scooters market. From a product construct point of view, it was a 100cc light scooter and zippy since it …
Continue reading "Iconic Ads – Hero Honda Pleasure – Why Should Boys Have All the Fun?"
Categories Advertising

Iconic Ads: Hero Honda – Fill it, Shut it, Forget it

Posted on July 2, 2021by Vejay Anand
Hero Honda introduced a 4-stroke motorcycle badged CD100 in the mid-1980s. It had a class-leading mileage of 80 km/l, unheard of at the time. The brief was to make motorbikes, …
Continue reading "Iconic Ads: Hero Honda – Fill it, Shut it, Forget it"
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