Iconic Ads: Heineken – Worlds Apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties.
Still, Heineken only had a 2.5% ma…
Tag: heineken
Iconic Ads: Heineken refreshes the parts other beers cannot reach
Two members of Collett Dickenson Pearce (CDP)’s creative team, copywriter Terry Lovelock and art director Vernon Howe, were tasked with creating a new image for the Dutch beverage…