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Tag: heineken

Categories Advertising, Marketing

Great Campaigns: Heineken – The Office Cleaners

Posted on March 27, 2024March 27, 2024by Vejay Anand
Heineken-office-cleaners.
According to a report by the ADP Research Institute, workers worldwide were working an average of 9.2 hours of unpaid overtime each week. This trend of overworking has been on the…
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Categories Advertising, Marketing

Iconic Ads: Heineken – Worlds Apart

Posted on April 14, 2023April 20, 2023by Vejay Anand
heineken-worlds-apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties. Still, Heineken only had a 2.5% ma…
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Categories Advertising, Marketing

Iconic Ads: Heineken refreshes the parts other beers cannot reach

Posted on October 18, 2021October 19, 2021by Vejay Anand
Two members of Collett Dickenson Pearce (CDP)’s creative team, copywriter Terry Lovelock and art director Vernon Howe, were tasked with creating a new image for the Dutch beverage…
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