Tag: guinness

How Guinness turned a stadium seating problem into one of the World Cup's smartest pieces of marketing There's a particular kind of misery known to every fan who has ever paid …

In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…

Arthur Guinness founded the Guinness Brewing Company in 1759 and shortly after moved it to its current location in St. James Gate, Dublin. There it began brewing porter, a popular…