Tag: godrej

The Science, Strategy, and Saga of a Soap Icon The Origins: A Scientific Passion Turned Legacy The story of Cinthol begins not in a laboratory or boardroom but in the intell…

Indians are more likely to recall the commercial with Bollywood actress Dimple Kapadia than they are to recall using the soap itself. It was 1985, and Godrej was the manufactur…

A year or so after Imran Khan had endorsed Cinthol, it was Vinod Khanna who reinforced Cinthol as a Macho brand. Cinthol also signified confidence, with both Imran and Vinod, …

Cinthol was known for its twin promise of freshness plus deodorant (fragrances). The tonality of the brand has been about challenging you to take on the outdoors without any inhib…