Indians are more likely to recall the commercial with Bollywood actress Dimple Kapadia than they are to recall using the soap itself.
It was 1985, and Godrej was the manufactur…
A year or so after Imran Khan had endorsed Cinthol, it was Vinod Khanna who reinforced Cinthol as a Macho brand.
Cinthol also signified confidence, with both Imran and Vinod, …
Cinthol was known for its twin promise of freshness plus deodorant (fragrances). The tonality of the brand has been about challenging you to take on the outdoors without any inhib…
