Failure to Success – Gillette learnt the hard way in India
The Vector Flop
One of the worst marketing campaigns in Indian history was launched by Gillette in 2002 when they introduced the Vector razor. That razor model had a plastic un…
Tag: gillette
Iconic Ads: Gillette – We Believe – The Best Men Can Be
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…