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Tag: gillette

Categories Marketing

Great Campaigns: Gillette 18th Birthday Free Gift

Posted on April 9, 2024April 9, 2024by Vejay Anand
gillette-18th-Birthday.jpeg
Since the 1990s, Gillette, a subsidiary of Procter & Gamble, has been mailing razors to young men celebrating their 18th birthday. This year, the company has intensified its f…
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Categories Business, Marketing

Gillette Venus: Listening To The Customer

Posted on February 8, 2024February 8, 2024by Vejay Anand
gillette venus
Shaving products designed with women in mind were severely lacking in the marketplace. An opening presented itself for a new brand to enter the market since current products did n…
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Categories Business, Marketing

Failure to Success – Gillette learnt the hard way in India

Posted on December 26, 2022December 26, 2022by Vejay Anand
gillette-guard-2
The Vector Flop One of the worst marketing campaigns in Indian history was launched by Gillette in 2002 when they introduced the Vector razor. That razor model had a plastic un…
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Categories Advertising, Marketing

Iconic Ads: Gillette – We Believe – The Best Men Can Be

Posted on October 16, 2022October 17, 2022by Vejay Anand
gillette
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…
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