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Tag: geers gross

Categories Advertising, Marketing

Yellow Pages – The Logo, Line and Campaign

Posted on May 14, 2023May 15, 2023by Vejay Anand
Yellow pages old
In 1883, a printer in Cheyenne, Wyoming, US, working on a conventional telephone directory, ran out of white paper, so he used yellow paper instead. This is the origin of the "Yel…
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