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Tag: FCb

Categories Advertising, Marketing

Burger King’s Whopper Detour

Posted on May 25, 2023May 25, 2023by Vejay Anand
whopper-detour-direct-hed-page-2019
There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …
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Categories Advertising, Marketing

Iconic Ads: Levi’s: 501 Blues

Posted on September 25, 2021September 25, 2021by Vejay Anand
It's reasonable to assume that advertising had a significant role in Levi's success. Foote, Cone & Belding's San Francisco office developed, guarded, and polished an American …
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Categories Advertising, Marketing

Iconic Ads: Miss Clairol -“Does She…or Doesn’t She?

Posted on September 10, 2021May 24, 2022by Vejay Anand
Women dying their hair to avoid greying was unheard of in the 1950s. While many women wore lipstick and blush, dyeing one's hair remained a forbidden topic. The stigma of a highli…
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Categories Advertising, Marketing

Iconic Ads – Hero Honda Pleasure – Why Should Boys Have All the Fun?

Posted on July 28, 2021July 28, 2021by Vejay Anand
Pleasure was the first foray for the erstwhile Hero Honda to get into the scooters market. From a product construct point of view, it was a 100cc light scooter and zippy since it …
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