Great Campaigns: Mini and SPCA – Driving Dogs
When MINI New Zealand set out to support their charity partner, the SPCA Auckland, the task was simple in intention but bold in ambition: find a way to encourage more people to ad…
Tag: FCb
Burger King’s Whopper Detour
There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …
Iconic Ads: Levi’s: 501 Blues
It's reasonable to assume that advertising had a significant role in Levi's success. Foote, Cone & Belding's San Francisco office developed, guarded, and polished an American …
Iconic Ads: Miss Clairol -“Does She…or Doesn’t She?
Women dying their hair to avoid greying was unheard of in the 1950s. While many women wore lipstick and blush, dyeing one's hair remained a forbidden topic. The stigma of a highli…
Iconic Ads – Hero Honda Pleasure – Why Should Boys Have All the Fun?
Pleasure was the first foray for the erstwhile Hero Honda to get into the scooters market. From a product construct point of view, it was a 100cc light scooter and zippy since it …