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Tag: exclusivity

Categories Marketing

Turning a Rumour into a Marketing Masterpiece: The Rise of the Amex Black Card

Posted on January 2, 2025January 3, 2025by Vejay Anand
In the 1980s, American Express offered an exclusive card to its top-tier clients, numbering only about 1,000 globally. This ultra-premium card was discontinued in 1987, but its le…
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