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Tag: Eustace Fernandes

Categories Advertising, Marketing

Iconic Ads: Limca – Thirst Choice

Posted on August 11, 2021August 11, 2021by Vejay Anand
In the early 70s, Parle had decided to enter the lemon-based drinks market. At that time, Duke’s Lemonade was doing well. There was an opportunity for another brand. The Chauha…
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