Categories Advertising, MarketingIconic Ads: Surf Ultra – Doondte Rah JaogePosted on July 11, 2021April 9, 2023by Vejay Anand Procter & Gamble (P&G) entered the detergent market in 1991, with Ariel at the premium end. Surf quickly reacted with Surf Excel. The 90s also saw the emergence of conc…