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Tag: decision making

Categories General

Availability Heuristic & the Easier Route to Decision Making

Posted on June 29, 2021June 29, 2021by Vejay Anand
Lottery companies love to talk about recent winners. Mr X won Rs 1 crore! On social media, news sites, blogs, etc., the winner becomes a minor celebrity. And we then overest…
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Categories Marketing

Humans Make Logical Decisions…Emotionally!!!

Posted on June 28, 2021June 28, 2021by Vejay Anand
Most people think that humans make logical decisions. The reality is that our rational brain has little effect on our decision-making. Even when we think we are being rational,…
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