The Challenger Brands Are Eating the Legacy Brands’ Lunch
Something is shifting in the food and beverage aisle. Not gradually. Structurally.
The world's largest CPG companies spent much of 2025 shrinking. Portfolio rationalisation…
Tag: d2c
The Evolution of D2C: From Disruption to Hybrid Models
The Direct-to-Consumer (D2C) model revolutionized retail by removing intermediaries, leveraging digital channels, and fostering direct consumer relationships. However, the initial…