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Tag: crocs

Categories Marketing

The Pandemic Makes ‘Ugly’ Fashionable

Posted on March 7, 2023by Vejay Anand
ugly shoes
Ugly footwear has made a comeback. UGGs, Birkenstocks, and Crocs are all part of the "uglycore," a subculture that has developed around unconventional footwear.  Given thei…
Continue reading "The Pandemic Makes ‘Ugly’ Fashionable"
Categories Business, Marketing

Crocs – Ugly Success

Posted on March 6, 2023March 6, 2023by Vejay Anand
crocs logo
In 2002, three entrepreneurs—Scott Seamans, Lyndon Hanson, and George Boedbecker Jr.—conceived of Crocs. Boedbecker and Hanson had a connection from their time as undergraduates a…
Continue reading "Crocs – Ugly Success"
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