Categories Marketing
The Pandemic Makes ‘Ugly’ Fashionable
Ugly footwear has made a comeback. UGGs, Birkenstocks, and Crocs are all part of the "uglycore," a subculture that has developed around unconventional footwear.
Given thei…
Tag: crocs
Crocs – Ugly Success
In 2002, three entrepreneurs—Scott Seamans, Lyndon Hanson, and George Boedbecker Jr.—conceived of Crocs. Boedbecker and Hanson had a connection from their time as undergraduates a…