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Tag: contradictory brands

Categories Business, Marketing

Contradictory Brands and Their Implications on Brand Portfolios

Posted on October 4, 2023October 5, 2023by Vejay Anand
Unilever brand portfolio
As a brand manager, you could have to deal with various brands that fall under the same roof, each with its own identity, positioning, and target market. This is known as a brand …
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