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Tag: content strategy

Categories Advertising, Marketing

Rethinking Gen Z: Why India’s Young Consumers Don’t Hate Advertising — They Just Demand Better

Posted on October 16, 2025January 31, 2026by Vejay Anand
1. The Myth of the Unreachable Generation Marketers across India are increasingly obsessed with decoding Gen Z — a generation that is vocal, hyperconnected, and reshaping how b…
Continue reading "Rethinking Gen Z: Why India’s Young Consumers Don’t Hate Advertising — They Just Demand Better"
Categories Business, General

What Is the “Right” Length? It Depends on the Medium

Posted on June 17, 2025June 17, 2025by Vejay Anand
Why are most pop songs, podcasts, movies, and even emails the length they are? It's not just about creativity—it's often about what the format allows, what the audience expects, a…
Continue reading "What Is the “Right” Length? It Depends on the Medium"
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