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Tag: Commoditization

Categories Marketing

Avoiding Brand Commoditization

Posted on November 14, 2022November 14, 2022by Vejay Anand
brand Commoditization - chocolate
As much as the advent of the digital era has improved business on a global scale, it has not been without cost. With so many options and resources available online, buyers often c…
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Categories Business, Marketing

The Commoditization of Products and Brands

Posted on November 10, 2022by Vejay Anand
commoditized
Commoditization makes it more difficult than it has ever been to maintain a lead over one's rivals. Commoditized goods, even in categories such as mobile phones, drinks, and soaps…
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