Tag: chiat day

Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…

Mac sales had declined in the mid-2000s, so Apple wanted to offer customers a softer, human side of the Mac. Furthermore, a new Intel-based Mac was about to be released, which …

Duracell first came up with the concept of a battery-powered pink bunny as a mascot in 1973. When Duracell's trademark was reportedly not renewed promptly, Energizer jumped in and…

The Apple iTunes debuted in January 2001, followed by the iPod, in late 2001. The iPod was a big hit as the then MP3 players were difficult to operate and had little storage space…