Tag: Chax

VIPs “ Kal Bhi, Aaj Bhi” ads struck a deep chord with the target of 35 – 40 years age group and appealed to the middle-class. VIP now wanted to upgrade its imagery with the shi…

In the early 2000s, sex was shown as bees buzzing, legs and famously intertwined flowers. And India also had documented 0.27 million cases of AIDS. This was attributed to ignoranc…

In the late 1980s, Bonnisan had entered the Indian market for the treatment of mild gas and tummy troubles in babies. All doctors believed that Woodward's Gripe Water should be st…

Brooke Bond Taj Mahal Tea was launched in 1966 in Kolkata. India’s first premium tea brand, made from the finest leaves. In the 70s, Taj Mahal Tea had a strong British influenc…