Burberry’s Rebirth: From Disjointed Luxury to Global Icon
In 2006, Angela Ahrendts took the helm at Burberry, a brand steeped in heritage but facing an uncertain future. Despite its iconic trench coat and illustrious past, Burberry lacke…
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Categories Marketing
Burberry Rebrand – Back to the Future?
After the British company unveiled a new logo and a new campaign pi featuring new brand ambassadors, it signified Daniel Lee's tenure as Burberry's creative directo…