Duracell first came up with the concept of a battery-powered pink bunny as a mascot in 1973. When Duracell's trademark was reportedly not renewed promptly, Energizer jumped in and…
With a loan of Rs 80, seven Gujarati ladies started Shri Mahila Griha Udyog Lijjat Papad. To grow their business, they wanted to advertise with a shoestring budget, far away from …